A few days ago Virgin Atlantic announced a new partnership with Aviation American Gin, owned by actor and producer, Ryan Reynolds. As the exclusive UK airline partner, Virgin Atlantic will take the pioneering spirit of Aviation Gin to new heights, by serving it in their Clubhouses and offering customers the opportunity to sip the award-winning gin on board at 35,000 feet.
Speaking on the partnership, Sir Richard Branson said: “Working with Ryan and his team on this partnership has been so exciting. Aviation Gin is a true icon born out of a spirit of innovation, so serving it on board Virgin Atlantic flights seemed like a natural combination.”
“I’ve been a huge fan of Sir Richard Branson and Virgin for years,” Ryan Reynolds said. “For Aviation to be chosen as the gin of choice for such an iconic and quintessentially British brand is a complete honor. We look forward to serving Virgin Atlantic guests for years to come and, on a personal note, Sir Richard has promised to teach me the difference between revenue and profit, so I am beyond excited.”
To announce the new partnership, Sir Richard Branson and Ryan Reynolds sat down together discuss what the collaboration means to both in a short video: